Noteworthy Press Releases from Japan

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Shizuoka Prefecture

Shizuoka’s Attraction Publicity Project in “Japonismes 2018”


– Mt.Fuji x Tokaido –

The Shizuoka Prefectural Office is going to carry out the release of ‘Shizuoka Culture’, ’Shizuoka Craftsmanship’ and ‘Shizuoka Cuisine’ in Paris, in accordance with “Japonismes 2018”, commemorates the 160 years of friendship between Japan and France. The theme of the project is “Mt. Fuji and Tokaido (an old route connecting Edo to Kyoto)”. A variety of attractions will be presented.


Japonismes 2018 Official Program

Performing Arts-SPAC(Shizuoka Performing- Arts Center)

Title   :  “ Mahabharata – Nalacharitam “

Period  :  Nov. 19 - 25,  2018   (no performance on Nov.22)

Performance Time : 20:00 (opening time 19:00)  Nov. 19 - 24

                             16:00 (opening time 15:00)  Nov. 25

Venue  :  La Grande Halle, La Villette   (211 Avenue Jean Jaures, 75019 Paris)

Director :  Satoshi Miyagi


The SPAC’s “Mahabharata” depicts the most beautiful and spectacular love story among the ancient Indian epics, using spectacular visual effects arranged like a scroll.

The July 2014 performance at Festival d’Avignon received standing ovations from a full-house audience every day. Since then, the performance has evolved through its various stages around the world. Its latest version will appear at “Japonismes 2018”. A ring-shaped stage surrounding the audience, profound narrative and stage performance, and live music played by the actors, all come together to highlight the festive musical by Satoshi Miyagi and SPAC, as they build on the momentum of “Antigone” that marked the opening of Festival d’Avignon in 2017.


Shizuoka Attraction Release Project -Mt.Fuji x TOKAIDO- Japonismes2018 Associate Program

The special and unique space introducing the attraction of SHIZUOKA is shown at this site. Mt. Fuji and TOKAIDO are the typical sightseeing destinations in Shizuoka Prefecture. Many things related to Mt.Fuji and TOKAIDO will be displayed and images will be projected. For example, some artworks will be displayed, which have a relation to Shizuoka. The aromatic Shizuoka green tea, such as Sen-cha or Hoji-cha, will be served. Also, the stage costumes worn by SPAC actors will be displayed. The costume textiles are made in Shizuoka, named “Enshu-orimono”. And the costumes are designed by university students of Shizuoka University of Art and Culture. Enjoy Shizuoka !


Special Performance “KISSAKO - Let’s enjoy having tea” by SPAC

Period :  Nov. 24 -25,  2018

Time  :  Nov. 24  13:00 / 15:00

              Nov. 25  11:00 / 13:00

Venue :  La Grande Halle, La Villette(outdoor venue)

(211 Avenue Jean Jaures, 75019 Paris)

Produced by SPAC
“KISSAKO” is a phrase of Zen-Buddhism, which is based on the conversation among Buddhist monks. It means “let’s enjoy having green tea together”. The special performance “KISSAKO” is based on the Zen-Buddhism performed by the SPAC actors in “ Mahabharata”. They will show you a special performance featuring Shizuoka green tea. In addition, green tea will be served by the licensed Japanese-tea instructors at the site.



Period  :  Nov. 24 - 25,  2018

Time   :  14:00 - 18:00 

Venue  :  UNIQLO le Marais 

(39 Rue des Francs Bourgeois, 75004 Paris)

The building of clothing shop “UNIQLO le Marais” is famous for its unique originality. It used to be a factory!  Because of it, the shop received a prize of “Best Fashion and Footwear Retail Concept of the Year” in 2014.  At this site, Shizuoka tourism is going to be introduced together with the aromatic Shizuoka green tea. Please come to see Mt. Fuji goods and the variety of workshops along with a shopping.


Japonismes 2018 Associate Program

Washoku (Japanese Cuisine)” sampling party, Shizuoka Products Promotion and business meeting

[“Washoku” sampling party ]

Date   :  Nov. 19

Time   :  11:30 - 12:00  Lecture of Shizuoka Products

12:00 - 14:00  “Washoku(Japanese Cuisine)” sampling party

13:00 - 17:00  business meeting

Venue  :  Hotel Ritz Paris (15 Place Vendome, 75001 Paris)

Chefs  :

 Fumihiro Suguro ; head chef of Japanese restaurant “KARIN”,

Hotel Century Shizuoka (※ He is one of many professionals of “Fujinokuni Food Capital Project”contributing to Shizuoka cuisine)

Masafumi Nagano; chief chef of Japanese dishes and banquet dining of Japanese restaurant “KARIN”, Hotel Century Shizuoka

Exhibitors :

Wasabi(Japanese Horseradish)”  Banjo Shokuhin Co.Ltd.  (Mishima city)

Katsuobushi(Dried Bonito)”     Shinmarusho Co.Ltd.  (Yaizu city)

“Shizuoka green tea”  Internet retailer  ( France )

“Enshu-orimono(Enshu-textile)”  Enshu-orimono Industry Cooperative Association(Hamamatsu city)

“Japanese Sake  

 “Shosetsu” Kanzawagawa Brewery Co. Ltd.   (Shizuoka city)

 Fujinishiki Brewery Co. Ltd. (Fujinomiya city)

The Shizuoka Prefectural Office is going to introduce the attractions of Shizuoka products, such as farm products like green tea or wasabi (Japanese horseradish). Japanese sake and Enshu-orimono will also be introduced.

 It could be a good opportunity to progress the sales promotion of Shizuoka products. In the “Washoku” sampling party, professional chefs from Japan use the excellent Shizuoka products and prepare “Washoku” dishes. 

In addition, another room will be provided for business meetings between exhibitors,  chefs and visitors.Through this meeting, the Shizuoka Prefectural Office hopes that the promotion of Shizuoka products will be a great success and many products will be exported continuously. (Visitors are limited to invited guests only) 



“The Blessing of Mt. Fuji” Shizuoka Food Fair

Period  :  Nov. 1 - 30 (closed on Mondays)

Time   :  9:00 - 19:00

Venue  :  UMAMI Matcha Café 

(22 rue Beranger, 75003 Paris)

Many types of Shizuoka cuisine benefitting from Mt.Fuji will be sold for a limited time at this site. The special dish will be produced with the use of Shizuoka products gathered from the mountains and the sea. Craftworks related to the food will also be sold.

 [Examples of products]A wide variety of processed products, such as products related to wasabi or matcha, yokan which uses Shizuoka products, will be displayed and sold.


The Flavor of Shizuoka Green Tea”

Period  :  Nov. 6 - 21 (closed on Mondays)

Time   :  12:00 - 19:00

Venue  :  Patisserie TOMO

 (11 Rue Chabanais, 75002 Paris)

The dorayaki pancake using aromatic and flavorful Shizuoka green tea will be available here for a limited time.  In addition, a wide variety of Shizuoka tea, such as Sencha, Hojicha and Kocha, can be experienced at this site. Shizuoka is proud of being the No.1 production area of tea leaves in Japan. So traditional craftworks related to tea will be displayed and sold. 


“Shizuoka Craftsmanship” (display and sales of traditional craftworks)

eriod  :  Nov.19 - 24 (closed on Sundays)

Time   :  10:00 - 20:00

Venue  :  JUNKUDO Book Store Paris

 (18 Rue des Pyramides, 75001 Paris)

JUNKUDO book store Paris is quite popular among the French people interested in Japanese culture. They enjoy dropping in and looking for Japanese books or manga comics. At this book store, the traditional craftworks or cloth products using “Enshu-orimono” textiles and “Best designed Shizuoka Products” are sold. The special display stand will be prepared like the “TOKAIDO (an old main route from Edo to Kyoto)”.


Event for French travel agencies and French media

Date  :  Nov. 21

Time  :  19:15 - 21:30  (opening time  18:30)

Venue :  Chateauform’ City Monceau Rio  (4 place Rio de Janeiro, 75008 Paris)

Sponsored by Shizuoka Prefectural Government ・TSJ

 (with support from Express Conseil)

To increase the number of inbound tourists to Shizuoka, French travel agencies and French media will be invited to the event. A wide variety of attractions of Shizuoka will be demonstrated. The Shizuoka Prefectural Office would like to form a positive relationship with French travel agencies and French media.


Broadcast of “Japan in Motion”

The TV program “Japan in Motion” introduces information about Japan.  It is quite popular in France now.

At this time, “Japan in Motion” featuring attractions of Shizuoka will be broadcasted.

TV Program : “Japan in Motion”

Date of broadcasting :

Nov. 3  “Enjoy SHIZUOKA! The Blessing of Mt.Fuji! Sacred Sites”

Nov. 10 “Enjoy SHIZUOKA! The Blessing of Mt.Fuji! Shizuoka Green Tea”

Nov. 17 “Enjoy SHIZUOKA! The Blessing of Mt.Fuji! Art and Culture”

Nov. 24 “Enjoy SHIZUOKA! The Blessing of Mt.Fuji! Mt.Fuji and Suruga Bay”


Production of “Scent of Shizuoka

The perfumer Miya Shinma, working and living in France, has produced a new perfume “Scent of Shizuoka”. She was born in Shimada city and has been inspired by the nature of her hometown of Shizuoka.

This time, she has produced perfume based on the scent of green tea in Shizuoka. “Scent of Shizuoka” will be available at the site of SHIZUOKA Attraction Release Project, La Villette. Please come and try it.


【Contact details for inquiries】

Culture and Tourism Department of Shizuoka Prefectural Government

9-6 Ote-machi, Aoi-ku, Shizuoka City Japan 420-8601

TEL +81-54-221-3340 FAX +81-54-221-2827 E-mail :

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