Press Briefings (Reports)

Back to Index

Date : February 20, 2023

Video Report: The Changes to Japanese Society Brought On by Oshikatsu(Mr. Atsuo Nakayama, Founder & CEO of Re entertainment)

post date : 2023.02.28

“Oshikatsu” (activities to support someone or something you are a fan of) was nominated for the 2021 New Words and Buzzwords Awards, and since then has continued spreading regardless of gender or generation, garnering even more attention. With people staying indoors due to the pandemic, consumption taking advantage of digital content such as online concerts and social media expanded, and some even say it helped stimulate the tepid Japanese economy. How is oshikatsu defined, what changes has it undergone, and how will it develop in the future? How does oshikatsu affect people’s consumption patterns, and with hope for a recovery from the pandemic for Japan’s economy and society, what effects will it have on them?


Mr. Atsuo Nakayama, CEO of Re entertainment, is at the forefront of oshikatsu research, and frequently comments on it in the media. The FPCJ has invited him to discuss the changes oshikatsu has gone through, and what impact it will have on society in the future.


The briefing was attended by journalists from China, France, Switzerland, Singapore, UK and US.



■Date: February 20 (Mon), 2023 , 16:00-17:30

■Theme: The Changes to Japanese Society Brought On by Oshikatsu

■Briefer: Mr. Atsuo Nakayama, Founder & CEO of Re entertainment

■Language: Japanese, with consecutive English interpretation



If you have published an article, photo, or a program based on our press briefing report, please provide us with the (1) title of article(s) or product(s), (2) author’s name, (3) published/broadcast date of your report, and (4) a copy of or a link to your report (if available) via email (cp[at]
*Please replace “at” with “@” when you send the e-mail.  

About Us
Covering Japan
News Resources
Activity Reports
Reaching the Press