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Date : June 20, 2024

Video Report: Towards a Tourism Nation—Increased Inbound Tourism, Tourism Issues, and Future Initiatives(Mr. Ichiro Takahashi, Commissioner, Japan Tourism Agency )

post date : 2024.06.20

With the demand for inbound tourism to Japan having quickly recovered after the COVID-19 pandemic, a new record of 5.3065 trillion yen in spending by foreign visitors to Japan was set in 2023. In March last year, the Japanese government established a Tourism Nation Promotion Basic Plan to set concrete goals for becoming a tourism nation, with goals for 2030 of 60 million foreign visitors to Japan and 15 trillion yen in spending, and efforts will be made to capture inbound tourism demand at every opportunity.


The FPCJ invited Mr. Ichiro Takahashi, Commissioner of the Japan Tourism Agency, to discuss government policies to further expand inbound tourism as well as issues expected due to the rapid recovery of the number of foreign visitors to Japan, and future initiatives.


The briefing was attended by journalists from China, France, Germany, Spain, UK and USA.


■Date: June 20 (Thu), 2024, 14:00-15:30

■Theme: Towards a Tourism Nation—Increased Inbound Tourism, Tourism Issues, and Future Initiatives

■Briefer: Mr. Ichiro Takahashi, Commissioner, Japan Tourism Agency

■Language: Japanese, with consecutive English interpretation



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