The challenge of Suzumo Machinery to solve issues in Mongolia: rapid demand expansion for rice-related products and supply shortages/ rising awareness of food safety and hygiene, etc.
2024.07.24
In Mongolia, which is experiencing rapid economic development as living standards have improved, the amount of food consumption including imported food, has increased, and demand for a wide variety of rice-related products has also increased. Therefore, the demand for rice is rapidly increasing.
For example, one of the major changes in the living environment is that the number of convenience stores, which previously did not exist, has rapidly increased to reach 700 stores in the past three years, leading to an increase in demand for Onigiri, Sushi Roll, Bento box, and other rice-related products. Factories that manufacture food products for convenience store food products manufacturing factories are struggling to keep up with their productivity. The expansion of factories and the introduction of machinery to alleviate the labor shortage have become major themes.
Food safety, hygiene, and high food quality are becoming more important factors due to the improvement in living standards. Furthermore, rising prices due to rising energy prices and rising labor costs due to rising wages are causing a rise in corporate production costs, which are recognized as an urgent task.
In response to this situation, “Suzumo Machinery Co., Ltd. “ has entered into a first distributorship in Mongolia with Handyman Service LLC (website: https://handy.mn/), that provides risk management and maintenance service for basic infrastructure and machinery for facilities including food factories and restaurants, importing food processing machinery and materials. “Suzumo Machinery Co., Ltd. “ is working to contribute to the enriching rice culture in Mongolia by leveraging its solution technology and know-how to easily produce Japanese food with stable quality.
Suzumo Machinery aims to take this opportunity to create new value, with the vision of delivering “delicious and “Heart-warming” of food to “consumers” and “corporates” not only in Japan but also in Mongolia.
■Initiatives with “Handyman Service LLC” in Mongolia
A major Japanese beef bowl chain in Mongolia has introduced the Rice Serving machine Fuwarica GST-FBB-CE (overseas specification version) to their new stores.
A convenience store vendor factory has introduced the Sushi Rolling machine (inside-out) SVR-BXA-ET (overseas specification version) and the Safety Sushi Roll cutter SVC-ATC-ET (overseas specification version). The factory currently produces about 3,000 Sushi rolls per day and is planning to expand the factory and introduce more automated machines.
■Company Profile■
Head Office: Nakano-ku, Tokyo, Representative Director, President: Minako Suzuki
Business Scope: Rice serving machines, Filling machines, Packaging materials, Sushi making robots, Food materials, etc.
URL (JP): https://www.suzumo.co.jp/
URL (EN): https://www.suzumokikou.com/
A leading company that developed the world's first sushi robot in 1981 and popularized sushi. Suzumo Machinery holds a high share of the domestic and international market for rice processing machine including Sushi, Onigiri, and rice bowls and is widely used in a variety of food scenes in over 80 countries around the world.
In recent years, Suzumo Machinery has achieved the No. 1 market share for sushi robots (Source: Fuji Keizai [ Labor shortage and Potential Demand & Consideration Automated Robots ] Results for 2022 Sales Quantity and Value for Sushi Making Robot), and has achieved the No. 1 market share for Rice Serving machines (Source: Fuji Keizai [ Labor shortage and Potential Demand & Consideration Automated Robots ] Results for 2022 Sales Quantity and Value for Rice-Serving Machine) and as a result of attracting attention in the industry, has achieved the 20th Eating Out Award 2023 (sponsored by the Restaurant Industry Press Association) in recognition of its significant contribution to improving the efficiency of restaurant operations and countering labor shortages.
With the vision of "“Delicious” and “Heart-warming” of Food to People around the world" we are making great strides as a company that is always pioneering new food businesses by quickly identifying ever-diversifying food needs and proposing solutions to the market.
■Contact information(EN)
Contact: Suzumo Global Business Division
E-Mail: overseas@suzumo.co.jp
■Contact information(JP)
Suzumo Machinery Co., Ltd. Tokyo Office
Marketing Department
2-23-2 Toyotama Kita, Nerima-ku, Tokyo 176-0012
TEL:03-3993-1457 /080-3438-6467 (Direct contact to the person in charge)
E-Mail: marketing@suzumo.co.jp