Japan Sake and Shochu Makers Association
[Press Invitation] 1st Honkaku Shochu and Awamori Cocktail Competition
2018.10.05
Press release
PDF ver.
The Japan Sake and Shochu Makers Association (based in Minato, Tokyo; Chairman Shigeyuki Shinohara) will be holding the Honkaku Shochu and Awamori Cocktail Competition, the first such competition using the “kokushu” (national spirits) of Japan, honkaku shochu and awamori, on Wednesday, October 17, 2018 at the Asakusa View Hotel.
The goal of this competition is to use the familiar cocktail to increase awareness of honkaku shochu and awamori among foreigners, with the number of foreign visitors to Japan increasing recently. One of the first places tourists are likely to drink alcohol is at their hotel, so in this competition, 20 members of the Hotel Barman’s Association Japan who have won qualifying rounds at each of the 12 association branches around Japan will be competing based on the taste, appearance, and creativity of the original honkaku shochu and awamori cocktails they have made.
During the awards ceremony and party, in addition to the 20 original cocktails made by the contestants, honkaku shochu and awamori from around Japan will be available to drink, with a light buffet as well. The honkaku shochu and awamori cocktails in this competition will also be available to drink at the bars which the contestants work at.
We hope you will be able to take time out of your busy schedule to cover this event. So that we may prepare for the event, please fill out the attached application form (PDF available at top of page) and send it in by fax or email by 17:00, Friday, October 12.
Event Overview
■Host: Japan Sake and Shochu Makers Association
■Cooperation: Hotel Barman’s Association Japan
■Name: Honkaku Shochu and Awamori Cocktail Competition
■Date and Time: Wednesday, October 17, 2018
Competition: 17:00–19:00, Awards Ceremony and Party: 19:00–21:00
■Venue: 4F Hisho no Ma Banquet Room, Asakusa View Hotel (〒111-8765, 3-17-1 Nishi-Asakusa, Taito-ku, Tokyo)
Press Application
If you are interested in covering this event, fill out the application form (PDF available at top of page) and send it by fax or email by 17:00, Friday, October 12.
Contact Information for Questions and Application
JTB Corp., Promotions Department
Shimura/Kurebayashi
Tel: 03-5909-8299 / Fax: 03-5909-8445 / Email: jss@jtb.com
