FPCJ, offers support services for events targeting foreign media in Japan, organized by government ministries, local authorities, universities, organizations, and companies.
This service by FPCJ supports opportunities for foreign media to cover events lasting about half a day (3–4 hours). It is used for activities such as networking events with foreign media at municipal antenna shops or restaurants in Tokyo, as well as opportunities to showcase corporate initiatives contributing to society.
Four Main Menus
We propose the most suitable services tailored to our clients’ needs.
Four Main Menus
Based on 50 years of experience, FPCJ offers recommendations for effective event formats.
01Press Tour
FPCJ plans and coordinates press tours based on requests from local governments and other bodies, selecting places to visit, announcing the tour, listing participants, and attending the tour. Each tour has about 10 participants. Their reports on the tour are transmitted all over the world. The FPCJ website carries the detailed announcement and report of a tour.
How Commissioned and Joint Press Tours Are Organized
01
Tour program draft
A tour program draft, including content from which the foreign press can produce articles and TV programs, is drawn up based on the tour sponsor’s original plan, taking into consideration the interests of the foreign press, trends in reporting, newsworthiness, and other factors.
02
Estimate of expenses
Expenses for transportation, accommodation, meals, interpreters, and other arrangements, including planning and coordination expenses, are worked out.
03
Prior inspection of tour destination, meeting with staff in charge (approx. one month prior to planned tour date)
Based on the draft tour program draft, staff from the FPCJ travel to the location to conduct prior inspection of the places to be visited and hold meetings with personnel there so as to confirm the content of the visits.
04
Tour announcement (approx. three weeks prior to planned tour date)
Once the program is finalized, a tour announcement (in Japanese and English) is drawn up. Points of interest are summarized clearly and concisely, with the focus on the program’s highlights.
05
Recruitment and confirmation of tour participants
The tour announcement (in Japanese and English) is posted on the FPCJ website to notify foreign correspondents based in Tokyo. Application to participate is made through the website.
A staff member from the FPCJ accompanies the tour from Tokyo as coordinator and provides assistance.
07
Tour questionnaire
After the tour, the participants are asked to reply to a questionnaire to provide feedback to the tour sponsor about participants’ evaluations and comments regarding the tour.
08
Follow-up on articles or TV programs related to the tour
The FPCJ follows up on articles or TV programs and other reporting produced based on the tour and reports on these to the sponsor.
"Tohoku Press Tour"(Pillar of revitalizing tourism, Matsushima)
August 25, 2011
"Kawasaki Press Tour"(Ukishima Solar Power Plant)
October 1-2, 2012
"Shizuoka Press Tour"(Mt. Fuji aiming at World Heritage Site)
January 30-31, 2013
"Kobe Press Tour"(K computer)
02Press Event Support
Foreign Press Center Japan (FPCJ) provides support for events targeting foreign media held by government agencies, local governments, universities, businesses (in the not-for profit sector), and other organizations.
This service is available for one location in Tokyo or the surrounding area, for up to around 3 hours. We provide advice on how to attract members of the foreign media with the content of the event and its announcement (press release), and effectively distribute information on the event to foreign media. We will also manage applications for the event, including processing registrations at the event itself.
(Past examples of support include an event at a regional specialty shop and restaurant in Tokyo for a local government, and an international trade show for an industry association.)
Please use the form below if you have any questions or would like an estimate.
Foreign Press Center Japan, Media Communication and Planning Division
Tel: 03-3501-5251 (Monday-Friday 9:30-17:30)
Services Included in Press Event Support (Commissioned Projects)
01
Advice on Planning and Schedule
Based on a proposal made by the event host, consultation will be provided on reporting trends and what interests foreign media, in order to make the event one foreign media want to participate in.
FPCJ staff will inspect the event venue beforehand, and provide advice on the press event's schedule, content, and organization.
02
Advice on Press Release (Event Announcement for Media)
Advice will be provided on the content and layout of the press release.
03
Distribution of Press Release to Foreign Media/Uploading Press Release on FPCJ Website
In addition to distributing a press release (event announcement) to foreign media in Japan, the press release will also be uploaded to the FPCJ website to effectively promote the event.
04
Manage Applications (including English support)
The FPCJ will manage applications for the event, including responding to inquiries and requests.
05
On-site Event Support (including English support)
FPCJ staff will be present on the day of the event to handle registration for foreign journalists and respond to requests about reporting.
06
Collecting News Reports and Comments by Participants
After the event, the FPCJ will collect news reports and comments by the journalists who participated, and inform you of them.
<Optional Services>
The following optional services are available:
1.Distribution of event announcement to foreign embassies in Japan
2. Japanese to English or English to Japanese translation of the press release (including proofreading by a native speaker)
June 6, 2017
FOOMA JAPAN 2017 International Food Machinery & Technology Exhibition press tour
September 16, 2016
The hospitality of the Imperial Hotel
03Press Release Distribution and Listing
With this service, you can distribute emails with the information you want to disseminate to the world (press releases) to foreign correspondents with international news organizations operating in Japan and to foreign embassies in Japan. By also using the listing service to present this information on the FPCJ website, along with images and videos, you can increase its impact.
To respond to the needs of local governments and other organizations who would like to distribute information to the foreign media even with the current difficulty of overseas travel and holding large events, the FPCJ has started a new service providing support for online press conferences and presentations.
For example, the FPCJ can provide support for an online press conference or presentation for foreign journalists by the head of a local government to announce an initiative dealing with a shared global issue, or an important message to an international audience, using online conferencing tools (as opposed to an in-person presentation).
As with our standard press event support, the FPCJ will provide advice on what kind of content will attract the attention of foreign media and distribute event announcements to members of the foreign media.
Using the FPCJ's accumulated knowhow and foreign media network, we will provide support for distributing information overseas online.
For more information about FPCJ’s support services, please contact us.