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Date : July 31, 2020

“Challenge Zero”- New action by Japanese companies in the field of climate change

post date : 2020.07.17

Keidanren (the Japan Business Federation), in cooperation with the government of Japan, is working towards the realization of a “decarbonized society” that the Paris Framework, an international framework for combating climate change, sets as a long-term goal. Keidanren has launched a new initiative “Challenge Zero” (Challenge Net Zero Carbon Innovation), which strongly encourages the action of innovation to be challenged in Japan and overseas. Under this initiative, 137 companies and organizations have announced 305 innovation challenges [concrete efforts] toward a decarbonized society.


The FPCJ has invited Mr. Masami HASEGAWA and Mr. Kiyoshi TANIGAWA from Environment & Energy Policy Bureau of Keidanren to discuss the “Challenge Zero” initiative. Mr. Kaoru MAGOSAKI, Director of Climate Change Division, Ministry of Foreign Affairs, will also be at the briefing to discuss climate change policy of Japan.


■Please note that you cannot physically attend this briefing, as it will be an online press briefing held as a Zoom webinar. 


■Date: July 31 (Fri), 2020, 11:00-12:30 (Deadline for application: Noon, July 30)


1)Mr. Masami HASEGAWA, Director of Environment & Energy Policy Bureau, Keidanren

    Mr. Kiyoshi TANIGAWA, Senior Manager of Environment & Energy Policy Bureau / Head of Challenge

    Zero Promotion Office, Keidanren

2) Mr. Kaoru MAGOSAKI, Director of Climate Change Division, Ministry of Foreign Affairs

■Language: Japanese, with consecutive English interpretation

■Deadline for application: Noon, July 30

Note: No reply will be sent confirming your application, but after applying an email will be sent before the day of the briefing with details on how to join the briefing.

As in our standard press briefings, there will be a Q&A session at the end.

*In principle, questions will only be accepted from members of the foreign press.

■Members of the Foreign Press:

Please send any questions for the briefer or topics you are interested in to by 12:00 noon on July 30.  As there will only be a limited amount of time to ask questions during the briefing, we will collect questions and provide them to the briefer in advance.

Embassy representatives and FPCJ supporting members may also watch the briefing as observers (admission free).

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