PRESS RELEASE DISTRIBUTION AND LISTING SERVICE

Presenting Information on Japan
and Its Attractions to the Global Media

With this service, you can distribute emails with the information you want to disseminate to the world (press releases) to foreign correspondents with international news organizations operating in Japan and to foreign embassies in Japan. By also using the listing service to present this information on the FPCJ website, along with images and videos, you can increase its impact.

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01
About the Press Release Service

Here we will introduce why customers choose the FPCJ Press Release Distribution service.

Global Reach

The FPCJ’s Press Release Distribution service sends press releases directly to a network of 431 foreign journalists and 145 foreign media organizations from 30 countries and regions.
Press releases can also be sent to approximately 120 foreign embassies in Japan, in addition to reaching a wide range of international media.
The service reaches major media outlets from regions around the world including Asia, Europe, the Americas, the Middle East, and Africa, making it possible to efficiently distribute your information worldwide.

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Website Listing*Optional Extra

Along with email distribution, you can also have your press release listed on the FPCJ’s website.
The website receives approximately 45,000 visitors monthly, with many foreign journalists and those in related fields visiting periodically.
By listing your press release on the website, you can continually present the information even after the initial distribution, and provide more opportunities for it to be seen.

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02
Distribution Groups/Languages

The distribution targets and languages are divided into the three groups below. (Updated May 1, 2025)

Distribution Group Main Target Language Addresses Organizations
1. Foreign Media
in Japan: Japanese
Mainly journalists with Asian media Japanese 233 143
2. Foreign Media
in Japan: English
Mainly journalists with Western media English 238
3. Foreign Embassies
in Japan
Embassy Officials English 352 152

The list for the groups above is available here
(in Japanese only).

03
Fee Plans

The total cost for this service will be calculated using the table below, based on the timing of the submission of the final draft of the release in regard to the desired distribution date, per distribution group.

Distribution Timing Email Distribution Email Distribution + Website Listing
(Package Fee)
Fees for Three Days in Advance(Up until noon three business days ahead of the date of distribution) 20,000yen 40,000yen
Fees for Two Days in Advance(Up until noon two business days ahead of the date of distribution) 25,000yen 50,000yen
Fees for One Days in Advance(Up until noon one business days ahead of the date of distribution) 30,000yen 60,000yen
Fees for Same day(Up until noon same day) 40,000yen -

Important Notice About Fees

  • The fees listed above do not include taxes. Consumption tax will be added to the final bill.
  • For FPCJ Supporting Members, a 20% discount is available for the 3 days before fee.
  • Fees will be charged separately for each distribution group. Should you want to distribute your press release to multiple groups, the fees will be charged for each group.
  • Fees include the FPCJ’s operating costs (20% of the total billed).
  • If changes are made to the submitted data, the time of the final draft submission will be calculated based on when those changes were submitted.

Fee Simulator

Distribution Timing

Distribution Group

Option

Estimated Cost ¥0 (Tax not included)

*The fees listed above do not include taxes.
Consumption tax will be added to the final bill.

04
Process for Press Release Distribution

Here we will introduce all the steps from your application until distribution.

  • 01

    Send Application Form

    Fill out the necessary information in the application form and send it.

  • 02

    Confirmation of Content of Application Form

    The FPCJ will check the content of the application form, and contact you regarding whether the service can be used and the fees.

  • 03

    Sending of Email/Website Draft

    Having confirmed matters such as the fees, the FPCJ will send a draft for email distribution/website listing to the client. After this point, cancellation fees will be incurred.

  • 04

    Confirmation of Email/Website Draft, Decision on Distribution Date

    The client will confirm the email/website draft, and a decision will be made on the distribution date.

  • 05

    Report on Completion

    After reporting that the email distribution/website listing has finished, and invoice will be sent.

05
FAQ

Here are some common questions and answers regarding Press Release Distribution.

What kind of press releases can be distributed with this service?

This service is provided for the benefit of the public as part of the FPCJ’s activities as a public interest corporation.
Therefore, the FPCJ reserves the right to refuse the use of this service if the content of the release is promoting a specific product or service or about business activities (such as expanding overseas or cooperating with foreign companies), providing information targeting investors, or presenting political or religious beliefs or opinions on controversial topics of individuals or organizations.
Below are some examples of content particularly suited for this service.
If you are considering using this service for the first time, please contact us in advance for advice.

  1. ①CSR Activities: Contributing to local communities (volunteering, nature conservation, community building, stimulating local economies, crime prevention, disaster prevention, etc.)
  2. ②Activities/Technology to Solve Topical Issues: Activities and technology contributing to solving issues such as the declining birthrate and aging population, climate change, or inequality.
  3. ③Overall Industry Trends That Involve Your Company: Activities demonstrating the future direction of industry in Japan, such as the development of rules and regulations.
  4. ④Activities for Nature Conservation and Maintaining Cultural Properties: Activities by foundations, etc.
How should I prepare and submit a distribution draft?

For email distribution, send a plain text format copy of the final draft using the application form.
For images or videos, please use the website listing service as well.
If you have any questions about writing a press release or English translation, please contact us (depending on the nature of the inquiry, we may suggest using paid services).

Category Email Distribution Website Listing (Online for 1 year)
1.Format

・Please enter a final draft , including finalized layout, into the "Body of release" field in the application form (use plain text format for email distribution).The FPCJ will copy the final draft as you entered it (including the layout), and use it to prepare the distribution and listing, including finalized layout, into the "Body of release" field in the application form (use plain text format for email distribution).
・Only for listings on the FPCJ website are bold, italics, underlining, and link functions are available. If you select the relevant section of the text with your cursor and press the function button on the toolbar, it will be applied to the text.

2.Length

A length of up to two A4 sized pages (around 3,000 Japanese characters or 2,000 English characters) is suggested.
3.URLs icon icon
4.Tables icon icon
5.Attached Files icon
icon(1 PDF file)

A link to 1 related file (up to 400 KB in size) can be added to the top of the page.

6.Images icon

If the release is already available on your website, please add the URL to the draft.
icon(Up to 10 image files)

Images will be added at the end of the page, in centered rows of three.
If captions are available, it will make them more understandable.

  1. ①File formats: JPG, PNG, GIF
  2. ②Image size: Each image should be at least 260 pixels wide (or 180 pixels tall) and no more than around 400 KB.
  3. ③Aspect ratio of image frame: 13x9
7.Videos icon
icon(YouTube or other video with embedded link)

Include the embedded link in the final draft submitted.

For an example of the final email distribution and website listing, click here.
For the releases listed on the website, click here (Topics page).

How do I pay?

Payment (Payment of Invoice): The only payment method available is direct deposit to a designated account with a Japanese bank. Money transfer from overseas or payment by credit card are not available.

What is your cancellation policy?

Cancellation Fee: In the case of cancellation, the following fees will occur.
Cancellation after the FPCJ has sent a draft of the distribution/website listing: 50% of the original fee
Cancellation on the day of distribution (After 17:00 the previous business day): 100% of the original fee

06
Press Release Distribution Application Form

Please click the "confirm" button after filling in all the required fields.

Select the appropriate destination category or categories(Multiple options may be selected)

1.Press Release Distribution(by e-mail)*Required

* Only available for use together with (2).

2.Release Listing(No check necessary for distribution only)
* Release Listing in addition to Release Distribution
3.Desired distribution date*Required
* The specific time for the distribution will be determined based on openings in the distribution system. Listing and distribution will be conducted on the same day.
4.Estimate of expenses*Required
(If you need) To whom the Estimate should be addressed
* If different from the organization name below.

Applicant’s Information

Name of organization*Required
Applicant’s department
Name of applicant*Required
E-mail address*Required
Telephone number*Required
Are you an FPCJ supporting member?

Press Release Distribution/Listing Text/File(s)

1.E-mail Distribution Text

The FPCJ will copy the final draft submitted as is (including the layout), and use it for the distribution.
For distribution only in Japanese or only in English, please fill out the boxes for the relevant language only.

Japanese
Release title(E-mail subject)*RequiredJapanese
Body of release*RequiredJapanese
Contact information*RequiredJapanese
English
Release title(E-mail subject)*RequiredEnglish
Body of release*RequiredEnglish
Contact information*RequiredEnglish

2.Listing Text

* Not necessary if it is the same as in “1. E-mail Distribution Text” above.

The FPCJ will copy the final draft submitted as is (including the layout), and use it for the listing.
For listing only in Japanese or only in English, please fill out the boxes for the relevant language only.

Japanese
Release title(at the top of the page)Japanese
Body of releaseJapanese
Contact informationJapanese
英語原稿
Release title(at the top of the page)English
Body of releaseEnglish
Contact informationEnglish

Any other information the FPCJ should know/Questions