Date : December 10, 2024
Video Report: Japanese Convenience Stores: 50 Years of Evolution and the Next 50 Years (Mr. Hiroaki Watanabe, President, Yaramaika Marketing)
post date : 2024.12.09
It has been approximately 50 years since the birth of Japan’s three largest convenience store chains, 7-Eleven, Lawson, and FamilyMart, in the 1970s. In response to the diversifying needs of customers, convenience stores developed from being a convenient place to shop at to fulfilling a role as societal infrastructure, including as a place to pay taxes and utility fees, a site for ATMs, and a place to send and pick up packages. However, population decline has led to Japan’s convenience stores facing a shrinking domestic market, as well as an increasingly severe labor shortage, and the different companies are all working to determine what the next generation of convenience stores will look like.
The FPCJ has invited Mr. Hiroaki Watanabe, a marketing analyst and convenience store critic who worked for Lawson for 22 years, and president of Yaramaika Marketing, to discuss the current state of the convenience store industry in Japan and the challenges it faces, as well as future trends and possibilities.
The briefing was attended by journalists from China, France, Germany, Hong Kong, Korea, Singapore, Spain and USA.
Handout ※Japanese Only
■Date: Dec 10 (Tue), 2024, 10:30-12:00
■Theme: Japanese Convenience Stores: 50 Years of Evolution and the Next 50 Years
■Briefer: Mr. Hiroaki Watanabe, President, Yaramaika Marketing
■Language: Japanese, with consecutive English interpretation
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