Date : March 4, 2025
Will Gen Z’s Oshikatsu Be the Key to a Recovery of Consumption? (Mr. Yohei Harada, Professor, UX Course, College of Design Engineering, Shibaura Institute of Technology)
post date : 2025.02.13
Oshikatsu, activities to support your favorite anime, character, pop star or even athlete (“oshi”), has been growing popular, particularly among Gen Z (people born from the mid 1990s to the early 2010s). In the two most recent regional economic reports released by the Bank of Japan, mentions were made of the high demand from oshikatsu among the youth, showing the oshikatsu market is booming. Will oshikatsu be the driving force behind a recovery of consumption?
The FPCJ has invited marketing analyst Mr. Yohei Harada, a leading researcher of young people and a professor for the UX course at the Shibaura Institute of Technology College of Design Engineering, to discuss the characteristics and values of Japan’s Gen Z, the nature of oshikatsu which has them entranced, and the effects oshikatsu may have on Japan’s society and economy.
Please note that you cannot physically attend this briefing, as it will be a Zoom webinar.
Embassy representatives and FPCJ supporting members may also participate in the briefing as observers (admission free).
■Date: Mar. 4 (Tue), 2025, 10:30-12:00 (Deadline for application: Noon, Monday, Mar.3)
■Theme: Will Gen Z’s Oshikatsu Be the Key to a Recovery of Consumption?
■Briefer: Mr. Yohei Harada, Professor, UX Course, College of Design Engineering, Shibaura Institute of Technology
■Language: Japanese, with consecutive English interpretation
As in our standard press briefings, there will be a Q&A session at the end.
*In principle, questions will only be accepted from members of the foreign press.
■Members of the Foreign Press:
Please send any questions for the briefer or topics you are interested in to cp@fpcjpn.or.jp by 12:00 on Tuesday, Feb. 25.
As there will only be a limited amount of time to ask questions during the briefing, we will collect questions and provide them to the briefer in advance.
■How to Apply: Please refer to the email we sent.
*We will not be accepting applications by email.