Press Briefings (Notices)

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Date : December 18, 2024

Traditional Sake Making Added to Intangible Cultural Heritage List! Protecting Traditional Culture and Passing It On to the Next Generation(①Shuso Imada, General Manager, Japan Sake and Shochu Information Center ②Tatsuya Ishikawa, Head Brewer, Tsukinoi Sake Brewery/Chair, Japan Toji Guild Association/Vice-chair, Preservation Society of Japanese Koji-based Sake Making Craftmanship)

post date : 2024.12.06

On December 5 in Asunción, Paraguay, at the 19th session of UNESCO’s Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, the decision was officially made to add traditional sake making to the UNESCO Intangible Cultural Heritage list.

 

The FPCJ has invited Mr. Shuso Imada, General Manager of the Japan Sake and Shochu Information Center (operated by the Japan Sake and Shochu Makers Cooperation), as well as Mr. Tatsuya Ishikawa, the head brewer for Tsukinoi Sake Brewery (located in Oarai, Ibaraki) and Vice-chair of the Preservation Society of Japanese Koji-based Sake Making Craftmanship, to discuss traditional sake making being added to the Intangible Culture list and how to protect and pass on this traditional culture to the next generation. They will discuss hopes for increased demand due to being included in the list, initiatives to promote the appeal of Japanese sake domestically and internationally, the methods and unique characteristics of traditional sake making using koji mold, and initiatives for passing on the craftsmanship and spirit of sake making to future generations.

 

Please note that you cannot physically attend this briefing, as it will be a Zoom webinar.

 

FPCJ supporting members and embassy representatives may also participate in the briefing as observers (admission free).

 

■Date: Dec. 18 (Wed), 2024, 10:30-12:00 (Deadline for application: Noon, Tuesday, Dec.17)

■Theme: Traditional Sake Making Added to Intangible Cultural Heritage List! Protecting Traditional Culture and Passing It On to the Next Generation

■Briefers:

①Shuso Imada, General Manager, Japan Sake and Shochu Information Center

②Tatsuya Ishikawa, Head Brewer, Tsukinoi Sake Brewery/Chair, Japan Toji Guild Association/Vice-chair, Preservation Society of Japanese Koji-based Sake Making Craftmanship

■Language: Japanese, with consecutive English interpretation

 

As in our standard press briefings, there will be a Q&A session at the end.
*In principle, questions will only be accepted from members of the foreign press.


■Members of the Foreign Press:
Please send any questions for the briefer or topics you are interested in to cp@fpcjpn.or.jp by 16:00 on Wednesday, Dec. 11. As there will only be a limited amount of time to ask questions during the briefing, we will collect questions and provide them to the briefer in advance.


 

■How to Apply: Please refer to the email  we sent.

*We will not be accepting applications by email.



<Reference> Tatsuya Ishikawa & Sake brewery

Part1

https://www.youtube.com/watch?v=4baZV_uxL8A

Part2

https://www.youtube.com/watch?v=EA-7XtOwzRU&t=112s

Teaser

https://www.youtube.com/watch?v=j_H2ARIxX_U


 

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