<Basic figures>
＊Number of daily newspapers (October 2011): 119
＊Total circulation of dailies (October 2011): 61.6 million (down 2.6% from 2010)
＊Diffusion rate (October 2011): 487 copies per 1000 population
＊Ratio of home delivery of newspapers (October 2011): 94.97%
＊Circulation of the 5 national dailies (July-December 2011 average): Yomiuri Shimbun (morning 9.96 million / evening 3.46 million), Asahi Shimbun (morning 7.71 million / evening 2.92 million), Mainichi Shimbun (morning 3.42 million / evening 1.08 million), The Nikkei (morning 3.01 million / evening 1.61 million), Sankei Shimbun (morning 1.61 million / evening 0.54 million)
＊Revenue breakdown for newspapers (fiscal 2010): sales 61.1%, advertising 23.3%
＊Number of free papers (2009): 1,568 free papers and magazines published by 1,303 companies
＊Online news media operated by newspapers and wire services (January 2011): 101 news organizations operating 225 web sites, and 64 providing news through mobile phones and other devices
＊Number of subscribers of publicly supported NHK (Japan Broadcasting Corporation) (March 2011): 39.8 million
＊Number of commercial terrestrial TV broadcasters (Mach 2011): 127
＊Number of cable television subscribers (March 2011): 34 million households (up 4.1% from 2010)
＊Number of radio broadcasters (March 2011): AM: NHK (2) and 47 commercial broadcasters, FM: NHK (1) and 298 commercial broadcasters
＊Average TV viewing and radio listening hours per day (November 2010): TV: weekday 3h 48m, Sunday 4h 17m, radio: weekday 35m, Sunday: 25m
＊Japan's total advertising expenditure (2011): 5,709.6 billion yen (down 2.3% from 2010)

<Links to the latest information>
Statistics on newspapers
Go to “Facts and Figures about Japanese Newspapers”, The Japan Newspaper Publishers & Editors Association

Statistics on free papers
Go to “Diffusion of Free Papers”, Japan Free Newspapers Association (Japanese)

Statistics on broadcasting
Go to “White Paper on Information and Communications in Japan”, Information and Communications Policy Site, Ministry of Internal Affairs and Communications
Go to “Statistics”, Ministry of Internal Affairs and Communications

Statistics on advertising expenditures
Go to “Data Room”, The Dentsu Group

<Other Useful Information Sources>
NSK (The Japan Newspaper Publishers & Editors Association)
Yomiuri Shimbun
Asahi Shimbun
Mainichi Shimbun
The Nikkei
Sankei Shimbun (Japanese)
NHK (Japan Broadcasting Corporation)
The National Association of Commercial Broadcasters in Japan
Kyodo News
Jiji Press
Japan Audit Bureau of Circulation (Japanese)